WhatsApp is testing a paid subscription tier for a limited number of iPhone users, with premium features centered on customization. The plan is still in a narrow rollout, and the final name, full feature set and wider availability remain unsettled.
Paid WhatsApp Plus tier reaches a limited iPhone test group
The new plan is being called WhatsApp Plus or an Exclusive Features tier. For now, it is available only to a small group of iOS users rather than the broader WhatsApp audience, and it is still in testing rather than a full launch.
Customization features sit at the center of the new tier
The clearest value inside the new subscription is customization. WhatsApp is tying the paid plan to premium or exclusive capabilities, including options that change how the app looks or behaves, but the full bundle has not been fully confirmed.
Open questions on pricing, name and wider availability
Pricing has not been confirmed, the subscription name may still change, and it is unclear how soon the tier will reach more iPhone users. Android timing is not confirmed either.
About the author
Samarth Agrawal is an AI and technology professional who writes about WhatsApp, automation, and emerging AI trends. He focuses on simplifying complex tech updates into practical insights for businesses, creators, and everyday users
